Nana's Green Tea Expands to 20 Overseas Stores, Testing Matcha Cafe Viability in North America

Nana's Green Tea, a Japan-based matcha cafe chain celebrating its 25th anniversary, is accelerating overseas expansion with 20 stores across multiple countries. The company operates 63 domestic stores and has established a significant presence in North America, Singapore, Taiwan, Hong Kong, and Australia, with strong performance in flagship markets.\n\nThe chain opened its first North American flagship store in Pasadena, Los Angeles in May 2026, which generated two-hour waiting lines on its opening day and has become a successful example of Japanese matcha culture gaining traction in Western markets. The store's strong performance demonstrates the potential for Japanese specialty beverages in overseas markets, particularly among health-conscious consumers seeking authentic Japanese products.\n\nWith its focus on high-quality matcha sourcing and specialized menu offerings, Nana's Green Tea aims to establish matcha cafes as a sustainable segment in global food and beverage markets, leveraging growing international interest in Japanese culture and wellness trends to support continued overseas growth and brand recognition.