Safie, which provides cloud-based surveillance camera systems, established a Thailand subsidiary after entering the Thai market in February 2024. The company seeks to strengthen sales and local support functions to scale its business.

Thailand's manufacturing sector, which comprises 30% of its GDP, faces labor shortages from rapid aging and skill inheritance challenges. The Thai government promotes "Thailand 4.0," a high-value-added economic model.

Initially, the subsidiary will focus on new client acquisition and strengthening existing partnerships, with plans to enhance alliances with local conglomerates and distributors. For retail, it offers AI people-counting solutions for sales improvement; for manufacturing, it provides productivity enhancement solutions leveraging video data.