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Japan’s idols and the fan economy—history and now
Ryo Asai’s new novel *In the Mega-Church* explores Japan’s fan economy and idol culture, tracing its evolution from Johnny’s boy bands and AKB48’s participatory model to globalized, tech-driven fandoms. Today, digital platforms, audition documentaries, and virtual performances reshape how fans connect with idols. Startups are innovating in fan engagement, live interaction, and merchandise using data and blockchain, though issues like scandals and over-commercialization remain. Japan’s idol industry highlights the power of community-driven content. The article also announces a February 2026 Shibuya program for creative tech startups, featuring exhibitions, networking, and collaboration with DIG SHIBUYA.