Short dramas—bite-sized episodes lasting seconds to minutes—are rapidly gaining global traction, fueled by the rise of short-form videos on TikTok, YouTube, and Instagram. Originating in China’s online fiction culture, the market reached about $5 billion in 2023 and is projected to hit $14 billion by 2027. Japan is now seeing similar momentum, with over half of users aged 15–49 regularly watching short videos. New apps like Fany:D, BUMP, POPCORN, and UniReel are emerging, signaling a transformation in storytelling, advertising, and media consumption as short-form narratives become a defining force in global entertainment.

Japanese TV dramas have historically struggled overseas, with anime making up 90% of broadcast content exports. Short formats and domestic sponsor focus limited global appeal. However, streaming platforms like Netflix and Disney+ have boosted visibility, with hits like House of Ninjas, Alice in Borderland, and SHOGUN. Remakes and international co-productions are increasing, while complex rights management remains a challenge. Japanese viewers now access dramas via diverse VOD services. Broadcasters are adapting by expanding distribution and collaborating with global partners. With continued innovation, Japan’s drama industry is poised to grow as a global entertainment force.