A unique startup support initiative is underway in Beppu City, the hot spring town with a population of 110,000. B-biz Link, established in 2017 as the operational arm for the "Tourism Valley Initiative," leading in this effort.

Naruhiro Nagao works on regional revitalization through the operation of coworking spaces. This article explores the possibilities of a new business model originating from regional Japan, breaking away from the Tokyo-centric development.