
Gold nanoparticles, which are smaller than the wavelength of light, are surrounded by a certain type of light called plasmons. This makes the gold nanoparticles act like an antenna or lens that collects and concentrates light. Using this property of concentrating photoelectric fields, we are developing dye-free analytical technology and a hidden barcode, in other word, tiny stealth tags for supply chain security.

A startup developing 3D game-based medical devices to comprehensively assess and treat executive function in children with ADHD. By combining game design with neuroscience, it advances digital transformation in healthcare and expands possibilities for supporting diverse children.

A startup providing the “mui Smart Living” platform for smart homes. It supports corporate digital transformation with user-friendly UI/UX and compliance with standard specifications, contributing to enhanced customer experiences in the energy and housing sectors.

A startup developing a childcare support app that analyzes baby cries using AI to visualize emotions. Contributing to reducing childcare stress and preventing postpartum depression through consumer and corporate employee benefits SaaS, while also advancing international expansion.

New Innovations is driven by the philosophy of “advancing humanity and making people happier,” and operates its business with OMO (Online Merges with Offline) at its core. Through products such as the smart coffee stand root C and the fully automated shaved ice robot Kakigori Maker, the company leverages technologies including AI and robotics to automate and streamline tasks that have traditionally been performed by humans. By doing so, New Innovations addresses challenges such as labor shortages and the operational burden faced by on-site staff.