Dentsu Digital Launches "LOCAL ZOOM" Service to Support Market Insight Generation for Overseas Expansion

Dentsu Digital launched "LOCAL ZOOM" earlier this year, a service that supports companies in generating overseas market insights through AI and developing expansion strategies. The service analyzes publicly available data such as SNS and product reviews using AI to help understand local business practices and diverse consumer needs. With domestic market shrinkage and active overseas expansion, accurate understanding of local markets has become critical for global development, yet traditional market research requires significant time and cost while often failing to capture local lifestyle and needs. LOCAL ZOOM enables companies to quickly identify market characteristics and trends from vast public data and develop data-driven strategies optimized for local markets.