Function goes beyond simply “visualizing” the flow of people and goods—we help organizations decide the next move. Grounded in research-based transportation engineering, applied mathematics, and large-scale data processing, we support solutions such as people-flow digital twins, traffic monitoring, and the optimization of logistics planning for both land and maritime transport. By breaking down the drivers of congestion, we enable data-driven prioritization of countermeasures and the creation of actionable execution plans. We also uncover latent on-site needs and propose practical solutions, partnering with clients end-to-end from proof of concept (PoC) to full-scale deployment.

We offer three core services: “Actaba” for detecting abandoned farmland, “Detaba” for estimating crop classification, and “Ninataba” for connecting farmland with people. By leveraging satellite data and land parcel information, we visualize farmland to promote effective use and sustainability. We also support environmental conservation and regenerative agriculture through soil analysis, calculation of GHG emissions and carbon removal (aligned with SBTi-FLAG), carbon credit projects, and the promotion of decarbonized agricultural materials.

Solving challenges in manufacturing, construction, and infrastructure with proprietary AI that leverages even limited data. A startup supporting operational efficiency and labor savings, aiming for a future where humans and AI coexist.

[High-Precision AI Solutions That Transform Cutting-Edge Technology Into Reliable Labor] We provide manufacturing solutions centered on our proprietary AI technology. Our flagship system, Hutzper Vision, instantly performs quality assessments from camera-captured images, automating visual inspections and reducing labor requirements. This technology extends beyond manufacturing, contributing not only to automation but also to enhancing overall factory productivity.

New Innovations is driven by the philosophy of “advancing humanity and making people happier,” and operates its business with OMO (Online Merges with Offline) at its core. Through products such as the smart coffee stand root C and the fully automated shaved ice robot Kakigori Maker, the company leverages technologies including AI and robotics to automate and streamline tasks that have traditionally been performed by humans. By doing so, New Innovations addresses challenges such as labor shortages and the operational burden faced by on-site staff.