Tohoku Bank announced it was the first regional bank to join the Tohoku Area Carbon Credit Consortium, led by environmental startup Fager. Their aim is to promote decarbonization in the Tohoku region agricultural sector and provide farmers with a stable source of additional income.

By reducing greenhouse gas emissions, rice farmers will be able to sell “J-credits” certified by the government, and Fager will buy these credits and provide them to companies producing excess emissions.

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