The Japan External Trade Organization (JETRO) released results from its 25th annual survey on overseas business expansion by Japanese companies (FY2025), with responses from over 3,300 firms. The survey shows the US dominates as the most important export destination for the next three years at 27.1%, hitting a record high since comparable 2018 data. Preference for ASEAN and China continues declining due to geopolitical risks.

56.1% of surveyed firms expect increased overseas sales revenue in FY2026, significantly exceeding domestic growth expectations (47.3%). Food/beverage (66.2%) and medical/cosmetic sectors (62.7%) show highest overseas revenue growth rates. Conversely, nearly 90% report "insufficient or unavailable" overseas personnel. Supply chain diversification accelerates, with over 25% of all companies and about 33% of firms with overseas presence reviewing adjustments. Foreign talent employment reaches record 52.5%, while firms emphasize "stability" and "geographic proximity" when considering new suppliers amid geopolitical and currency risks.